Merlin
Effective Date: January 14, 2026
Last Updated: January 14, 2026
INTRODUCTION
Merlin ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you purchase small kitchen electrics through our Shopify-powered e-commerce store. By using our Services, you agree to this Privacy Policy.
1. INFORMATION WE COLLECT
1.1 Personal Information You Provide
When you shop with us, we collect: name, email, billing/shipping address, phone number, payment information (processed securely), account credentials, order history, customer service communications, marketing preferences, and product reviews.
1.2 Information Collected Automatically
We automatically collect: IP address, browser type, device information, pages viewed, products browsed, time spent on site, clickstream data, cookies, web beacons, and analytics data.
1.3 Information from Third Parties
We receive information from: Shopify (our e-commerce platform), payment processors (Stripe, PayPal, Shop Pay), shipping carriers, analytics providers (Google Analytics, Facebook Pixel), marketing partners, and social media platforms.
2. HOW WE USE YOUR INFORMATION
We use your information to:
- Process and fulfill orders, including payment and shipping
- Provide customer service and respond to inquiries
- Manage your account and order history
- Send marketing communications (with your consent)
- Personalize your shopping experience
- Conduct analytics and improve our store
- Prevent fraud and enhance security
- Comply with legal obligations
3. HOW WE SHARE YOUR INFORMATION
3.1 Service Providers
We share information with: Shopify (e-commerce platform), payment processors, shipping carriers (USPS, FedEx, UPS, DHL), email marketing platforms, analytics providers, customer service tools, cloud storage providers, and fraud prevention services.
3.2 Business Transfers
We may share information in connection with a merger, acquisition, or sale of assets.
3.3 Legal Requirements
We may disclose information to comply with legal obligations, court orders, government requests, or to protect our rights and safety.
3.4 With Your Consent
We may share information with third parties when you provide explicit consent.
4. COOKIES AND TRACKING
We use cookies for: essential website functionality, performance analytics, personalization, and targeted advertising. You can manage cookies through your browser settings, but some features may not function properly if cookies are disabled.
We use Google Analytics, Facebook Pixel, and other analytics tools. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
We do not currently respond to Do Not Track (DNT) signals.
5. YOUR PRIVACY RIGHTS
5.1 General Rights
You have the right to:
- Access your personal information
- Correct inaccurate information
- Delete your personal information
- Object to processing
- Request data portability
- Opt out of marketing communications
5.2 California Residents (CCPA/CPRA)
California residents have additional rights including: Right to Know, Right to Delete, Right to Correct, Right to Opt-Out of Sale/Sharing, Right to Limit Sensitive Information Use, and Right to Non-Discrimination. See our CCPA Notice for details.
We do not sell personal information for money, but our use of analytics and advertising tools may constitute 'sale' or 'sharing' under CCPA. You can opt out via our website footer link.
5.3 Other State Privacy Rights
Virginia, Colorado, Connecticut, Utah, and Nevada residents have similar rights. Contact us to exercise these rights.
5.4 European Privacy Rights (GDPR)
EEA, UK, and Switzerland residents have rights under GDPR including access, rectification, erasure, restriction, portability, objection, and the right to lodge a complaint with supervisory authorities.
5.5 How to Exercise Rights
Contact us at Info@merlinhealthnwellness.com. We respond within 30-45 days and may verify your identity before processing requests.
6. DATA RETENTION
We retain information as long as necessary to fulfill purposes described in this policy, comply with legal obligations, and resolve disputes. Retention periods: Account information (duration + 7 years), Orders (7 years), Marketing (until unsubscribe), Analytics (26 months), Security logs (12 months).
7. DATA SECURITY
We implement security measures including: SSL/TLS encryption, secure payment processing (PCI DSS compliant), encrypted data storage, access controls, regular security audits, and employee training. We do not store complete credit card numbers.
No method of transmission is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
8. INTERNATIONAL DATA TRANSFERS
Our Services are operated in the United States. Information from outside the US will be transferred to, processed, and stored in the US where data protection laws may differ.
For EEA/UK/Switzerland transfers, we use Standard Contractual Clauses (SCCs) and other lawful mechanisms under GDPR. By using our Services, you consent to international transfers.
9. CHILDREN'S PRIVACY
Our Services are not intended for children under 13 (or 16 in EEA). We do not knowingly collect information from children. If we learn we have collected children's information, we will delete it promptly. Parents/guardians should contact Info@merlinhealthnwellness.com if concerned.
10. THIRD-PARTY WEBSITES
Our store may link to third-party websites. This Privacy Policy does not apply to those sites. We are not responsible for third-party privacy practices. Review their policies before providing information.
11. MARKETING COMMUNICATIONS
With your consent, we send marketing emails about products, promotions, and news. Opt out anytime by: clicking 'unsubscribe' in emails, updating account preferences, or emailing Info@merlinhealthnwellness.com.
We will still send transactional emails (order confirmations, shipping updates) even if you opt out of marketing.
12. CHANGES TO THIS POLICY
We may update this Privacy Policy. Changes are effective upon posting. We will update the 'Last Updated' date and may notify you via email for material changes.
Your continued use after changes constitutes acceptance. Review this policy periodically.
13. CONTACT INFORMATION
For questions about this Privacy Policy or to exercise your rights:
Merlin
Email: Info@merlinhealthnwellness.com
Phone: 855.266.4816
Response Time: We respond within 30 days.
ACKNOWLEDGMENT
BY USING OUR SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND AGREE TO ITS TERMS.
Last Updated: January 14, 2026
Effective Date: January 14, 2026
© 2026 Merlin. All rights reserved.
